Photo Credit: OFC Media via Phototek
Media and Marketing officers from a number of OFC Member Associations spent time in Auckland earlier this month as part of a week-long workshop, focused on building knowledge and expertise for media management and content delivery.
Held during the OFC Futsal Nations Cup 2023 – hosted in Auckland – the team had the opportunity to learn more about the work being done by OFC across the Pacific region and ways in which Member Associations could better work both alongside OFC and with one another to help develop football in their respective countries.
Day one of the workshop focused on the specific areas relating to media management and content creation at OFC, including social media, marketing, social responsibility, broadcasting, and photography and videography. Attendees also benefited from a practical workshop session on video interview production – skills they were able to test out during the OFC Futsal Nations Cup.
As well as presentations from OFC staff, the group heard from Sara Widera, Senior Communications Manager on the FIFA Women’s World Cup 2023 who shared some insights into delivering the tournament in Australia and New Zealand.
Day two of the workshop included presentations from a number of external speakers, including NZ Herald Senior Sports Journalist, Michael Burgess on working with media and the challenges faced in maintaining those relationships, FIFA consultant Coen Lammers on the work that FIFA is doing to further support their members in the Oceania region and Mel Johnston, Senior Lecturer at Auckland University of Technology, who spoke on the importance of supporting the continuing growth of women’s football.
OFC Media and Communications Manager Matt Brown also spoke to the group on media training sessions for players. These have become a key element of OFC competitions to help develop players and coach’s abilities to express themselves during interviews.
OFC plans for regular workshops with Member Association media officers to further improve relationships across the region and allow OFC to share knowledge and resources as part of its commitment to develop football across all areas of the game.