BROADCAST AGREEMENT ENSURES FREE-TO-AIR COVERAGE OF FIFA EVENTS

Oceania Football Confederation (OFC) has welcomed the announcement by SBS Australia yesterday that it will work with Fiji’s MAI TV to ensure free-to-air coverage of the 2010 FIFA World Cup South Africa™ to millions of fans across the Pacific region next year.

As the Official Broadcaster of the 2010 FIFA World Cup™, SBS has signed an Oceania sub-licence agreement with Mai TV which OFC General Secretary Tai Nicholas says will bring significant benefits to Oceania’s football family.

“This agreement means that a large number of Pacific territories will be able to show the 2010 FIFA World Cup™ and other FIFA tournaments on free-to-air television,” said Nicholas, speaking at a press conference in Fiji.

MAI TV Managing Director Richard Broadbridge says his company is delighted to have the responsibility of sub-licensing the FIFA World Cup™ rights into the Oceania territories of American Samoa, Cook Islands, Fiji, Federated States of Micronesia, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu.

“For such a young broadcaster – only thirteen months old – MAI TV is extremely happy to be awarded this task,” said Broadbridge.

“With the acquisition of FIFA content, football will be lifted to a new level in the Pacific region with more support for Oceania football as well as local associations.”

SBS Managing Director Shaun Brown explained that MAI TV will transmit SBS Australia’s broadcast and commentary for all LIVE matches in the 2010 FIFA World Cup™.

“SBS is well respected in the Australian market for its experience and expertise in broadcasting some of the biggest sporting events from around the globe, and the FIFA World Cup™ is considered the pinnacle,” said Brown.

“We are delighted to be working with MAI TV to ensure even greater coverage of FIFA events throughout Oceania.”

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